These days, there is a sentiment of jumping into new social platforms and forgetting the old ones. Twitter is definitely one to hold on to. It is a place to stay relevant and to shamelessly self-promote. It is a place to give your brand a funny personality and show off beautiful images.
Small ethical fashion brands are not shying away from Twitter. Elizabeth Suzann's style is to post regularly showing off beautiful images and linking back to products or their own content. This strategy is relatively standard, and when utilized consistently—it pays off. They also retweet fans of the brand, making them feel heard and give them behind the scenes insights on twitter.
Another brand doing well in this space is Maiyet.
Small ethical fashion brands are not shying away from Twitter. Elizabeth Suzann's style is to post regularly showing off beautiful images and linking back to products or their own content. This strategy is relatively standard, and when utilized consistently—it pays off. They also retweet fans of the brand, making them feel heard and give them behind the scenes insights on twitter.
Another brand doing well in this space is Maiyet.
Maiyet uses twitter to show their own credibility. They often retweet articles about their pieces or pop-up shop. They tag companies and thank them for including Maiyet in blogs. They show pictures of celebrities wearing their bags and apparel. This strategy is also effective because followers see Maiyet is current and buzzed about.
These smaller ethical companies are shining bright in the social media space, and other small apparel brands would do well to adopt some of these techniques.
These smaller ethical companies are shining bright in the social media space, and other small apparel brands would do well to adopt some of these techniques.